Marketing Plan
Built to capture. Built to convert. Traffic that pays for itself.
Social, paid ads, and SEO — one demand engine wired into your pipeline.
The problem
Most home service businesses either post inconsistently and get nothing back, burn ad spend on the wrong campaigns, or rank invisibly on Google because nobody is doing the SEO work. Without a real plan, marketing is pure cost — not a growth engine.
What you get
A unified marketing operation: SEO and local SEO that compound month over month, branded organic content shipping every week, and paid campaigns on Google and Meta engineered around booked jobs. Every lead lands in your Connect+ pipeline with full attribution.
Built into your business.
Search Engine Optimization
Keyword research, on-page optimization, technical SEO, and SEO content writing that builds rankings month over month. Unlike paid ads, SEO compounds — traffic and leads keep coming long after the work is done.
Local SEO + Google Business Profile
Google Business Profile optimization, map-grid ranking improvement, local citations, and review velocity — so you show up in the map pack when people in your area search for exactly what you offer.
Content calendar + production
We plan, write, design, and ship branded posts on a consistent cadence — no more empty feeds, no more guessing what to post.
Branded short-form video
Videos and shorts cut from your real work, edited to stop the scroll and drive profile visits, DMs, and bookings.
Google Ads management
Search and Performance Max campaigns built for booked-job ROI — not clicks.
Meta (Facebook + Instagram) Ads
Lead-gen and conversion campaigns with creative variants tested weekly. Built around your offer, your geo, your margins.
Monthly strategy + reporting
A real human reviewing performance, reallocating spend, and reporting in plain English — not a 40-tab spreadsheet.
Search Engine Optimization & Local SEO
Get found by the right people at the right moment.
Ranking on Google isn't luck — it's strategy. The businesses showing up at the top of search results aren't there by accident. They have the right structure, the right content, and the right optimization working together consistently over time.
For service-based and local businesses, SEO is one of the highest-return investments available. Unlike paid advertising, which stops the moment you stop spending, a well-executed SEO strategy builds rankings that keep generating traffic and leads month after month.
We combine thorough keyword research, strategic content writing, and technical optimization to build a search presence that grows over time — and local SEO campaigns that put you in front of people in your area who are actively searching for exactly what you offer.
What's included
- Keyword research and strategy
- On-page SEO optimization
- Local SEO + Google Business Profile optimization
- SEO content writing
- Map grid ranking improvement
- Monthly reporting
- Ongoing SEO management
What ships
Deliverables
- Keyword research & SEO strategy
- On-page + technical SEO optimization
- SEO content writing
- Google Business Profile optimization
- Map grid ranking tracking
- Monthly SEO reporting
- Content production + scheduling
- Short-form video editing
- Google + Meta ad account setup & management
- Creative production (graphics, copy, video)
- Monthly performance report + strategy call
Timeline
7–14 days to launch
Investment
$1,497 – $4,500 setup · $997–$3,997/mo + ad spend
Best for
Pick your install.
Four clear tiers. Same dashboard. Same speed obsession. Scale up the moment you're ready.
Foundation
$1,497
+ $997 / mo
Operators building a consistent organic presence
- 8 pieces of content / mo (4 static + 4 videos)
- Meta (Instagram + Facebook) organic
- Content calendar, scripting, editing, scheduling
- Monthly performance report
- Organic only — no ad spend required
Growth
$2,500
+ $2,000 / mo
Operators layering one paid channel (Google Ads or Meta Ads) on top of consistent organic content
- 8 pieces of content / mo (4 static + 4 videos)
- Meta (Instagram + Facebook) organic
- Choose one paid channel: Google Ads (Search / PMax) OR Meta Ads (IG + FB)
- Content calendar, scripting, editing, scheduling
- Monthly performance report
- Ads management included up to $5K/mo on the chosen platform (+$497/mo per additional $5K)
- + client ad spend
Business
$3,500
+ $3,000 / mo
Businesses ready to run both paid channels alongside organic and local SEO
- 10 pieces of content / mo (6 static + 4 videos)
- Meta (IG + FB) organic + paid
- Google Ads (Search / PMax) management
- Google Business Profile (GBP) optimization
- Monthly strategy + performance report
- Ads management included up to $5K/mo across Google + Meta (+$497/mo per additional $5K)
- + client ad spend
Enterprise
$4,500
+ $3,997 / mo
Brands competing seriously for local market share
- 14 pieces of content / mo (8 static + 6 videos)
- Meta (IG + FB) organic + paid
- Full Local SEO + Google Ads (Search / PMax) + GBP
- Monthly strategy call
- Dedicated Client Success Manager
- Ads management included up to $10K/mo across platforms (+$497/mo per additional $5K)
- + client ad spend
Install Marketing Plan in 7–14 days to launch.
One strategy call. We'll scope it to your business and quote it on the spot.